Benefit Auction

For its fifth edition, Le FIFA benefit auction continues to push back the boundaries of excellence, backed by the sustained commitment of an exceptional honorary committee. 

For the first time, the event will benefit from a co-presidency: Lionel Pardin, founder and strategist of Rouge On Blue, lecturer at HEC Montréal, and Chair of the Board of Directors of Je Passe Partout, continues his commitment to the festival, joined this year by Tuan Vu, an artist born in Saigon, Vietnam, and currently based in Quebec. Together, they promise to make this edition a memorable one.

For over a decade at the helm of Rouge On Blue, Lionel Pardin has led his team and more than 26 independent consultants specializing in strategy and new technologies. His passion for arts, culture, and digital innovation has guided him through more than twenty-two years of experience in strategic planning and digital transformation project management. A former director at the digital agency COSSETTE / FJORD and CMO at SSENSE, where he contributed to the brand’s global expansion, Lionel is also a speaker and educator, sharing his expertise in digital economy, strategy, transformation, and innovation.

A self-taught artist, Tuan Vu’s work spans drawing, painting, and photography, with a particular focus on exploring color as a means to express emotions and tell stories. His work often features female figures in vibrant tropical landscapes, drawing inspiration from the Parisian group Les Nabis, Odilon Redon, and the flat compositions and patterns of traditional Japanese prints. Through a distinctive technique of layering colors directly on the canvas, Vu creates dreamlike compositions rich in texture and captivating patterns. His art invites the viewer into mystical worlds where beauty and imperfection coexist, aiming to evoke joy and calm in the face of life’s challenges.

His work has been showcased at major international art fairs such as Plural, Focus Paris, Art Toronto, Art SG in Singapore, Can Art Fair in Ibiza, The Armory Show in New York, NADA New York, Expo Chicago, and Untitled Houston. His artistic universe has also drawn attention from prestigious media including the Financial Times (London), Vogue Italia, and La Presse. His works are now part of renowned private and institutional collections, including the Bunker Artspace Museum (West Palm Beach), the Holbar Collection (UK), the Vietnam Art Center (VAC), and Fidelity Investments (Boston). A recipient of several Canada Council for the Arts grants, he is represented by influential galleries across multiple continents, including Montreal, Toronto, London, West Palm Beach, Berlin, New York, and Los Angeles.

We are proud to renew our collaboration with eminent committee members and to welcome new influential personalities:

Dominique Blain, Visual artist
Nicolas Chevrier, Psychologist and President of Sequoia Psychological Services and Chairman of the FIFA Executive Committee
Mélissa Du Sault, Account Manager Commercial Banking
Nadine Lajoie, President and Founder of Issime Communications
Stéfanie Roy, OAQ architect and artist
Marie Saint Pierre, Fashion designer
Jean-François Ethier, Phosphen Co-Founder