L E   F I F A
L E   F I F A
De la gratuité de la production de contenus culturels en ligne

De la gratuité de la production de contenus culturels en ligne

1 h 8 min
Panel | De la gratuité des contenus culturels en ligne : rencontre avec le MBAM, l’Opéra de Québec, l’OSM et le TNM

*** This panel will be in French only ***

The past year has seen several initiatives aiming to rethink how art is created and shared. In the early days of the pandemic, many artists offered their work for free as a way to stay connected to their audience. However, this model was soon replaced by the creation of new platforms and sites providing a variety of live or recorded works that users could watch online, either for free or for a fee.

For some, providing free content is a great way to ensure the visibility and accessibility of their work. For others, the structure of arts funding in Canada means that generating independent revenue remains a key concern. In a post-Covid culture, will free content still be part of the online distribution model?

Discussing these issues will be Marlène Chapelain (OSM), Katherine Cyr (Opéra de Québec), Lorraine Pintal (TNM), and Yves Théoret (MMFA). The host will be André Courchesne, adjunct professor to the Carmelle and Rémi-Marcoux Chair in Arts Management, HEC Montréal.

The panel will be available from March 26, 2021 at 13:00, on our Youtube, Facebook, and LinkedIn channels.

Speakers
Marlène Chapelain, Director, Marketing and Communications of the Orchestre Symphonique de Montréal (OSM)
Katherine Cyr, General Director of the Opéra de Québec
Lorraine Pintal, Executive and Artistic Director of the Théâtre du Nouveau Monde (TNM)
Yves Théoret, Deputy General Director of the Musée des beaux-arts de Montréal (MBAM)

Moderator
André Courchesne, adjunct professor to the Carmelle and Rémi-Marcoux Chair in Arts Management, HEC Montréal.

In Partnership with

Participants

André Courchesne

André Courchesne

André Courchesne is Associate Professor at the Carmelle and Rémi-Marcoux Chair in Arts Management at HEC Montréal. Previously, he was the Director of the Arts Division and Head of the Theatre Section of the Canada Council from 1993 to 2008. Prior to coming to Canada Council, he was the Administrative Director of the Festival Trans-Amériques, Administrative Director of Théâtre le Carrousel, and a consultant for a number of artistic organizations, dedicated to young and adult audiences.
André Courchesne holds a PhD and a Master’s degree from HEC Montréal and a degree in Theatre from La Sorbonne Nouvelle (Paris).
Lorraine Pintal

Lorraine Pintal

Biography available in French only

Lorraine Pintal s’intéresse à plusieurs aspects de la création: comédienne, metteure en scène, réalisatrice et auteure. Depuis 1992, elle est directrice artistique et générale du Théâtre du Nouveau Monde. À titre de metteure en scène, on lui doit 150 oeuvres. Lorraine Pintal, est devenue Membre de l’Ordre National du Québec en 2016 et a reçu en 2019 le Prix du Gouverneur Général pour les arts du spectacle.
Yves Théoret

Yves Théoret

Yves Théoret is Deputy Director at the Montreal Museum of Fine Arts.
Katherine Cyr

Katherine Cyr

Holding a bachelor’s degree in linguistics from the Université Laval, Katherine Cyr possesses extensive experience in team mobilization, organizational change, and process optimization within non-profit organizations. Previously Director of Operations at Centraide Québec et Chaudière-Appalaches, then General Director of the Clinique d’orthophonie et d’ergothérapie sociale de Québec, she is since September 2020 General Director of the Opéra de Québec and its Foundation, as well as of the Festival d’opéra de Québec. Active for several years as a volunteer in organizations aiming to build a more inclusive and egalitarian community that represents its citizens better, she sits on the board of Votepour​.ca.
Marlène Chapelain

Marlène Chapelain

Playing a key role in the relaunch of our industry by exploring new opportunities for broadcasting, developing new collaborations with our partners and working on client renewal, these are a few of the challenges the OSM is facing. It is in this context that Marlène Chapelain joined the OSM team in the Fall of 2020 as Director, Marketing and Communications.

In her 20 year career in marketing communications, Marlène has worked in top advertising and event agencies in Montreal (Publicis, BCP, McCann, Young & Rubicam, DentsuBos, C2 International), for national media companies (Rogers Media, Bell Media and VICE Media) and as freelancer on mandates for clients in the cultural community (Museum of Contemporary Art, Telefilm Canada). At various positions, she has developed her expertise in marketing strategy and implemented winning strategies that resonate with customers, brands and market needs.

A graduate in communications journalism and marketing, Marlène holds an MBA from the University of Ottawa and ESSEC Business School Paris in international management. Marlène knows all about brands and thrives on making local brands grow and differentiate themselves in the marketplace.