L E   F I F A
L E   F I F A


Benefit auction: an exceptional honorary committee

Benefit auction: an exceptional honorary committee

This year, our benefit auction is draped in an aura of excellence, with an exceptional honorary committee chaired by Lionel Pardin, Rouge On Blue founder and strategist, HEC lecturer and President of the Board of Je Passe Partout.

Lionel Pardin has been running his own strategy and technology consulting agency, Rouge On Blue, for the past 10 years, managing 26 creative and information systems consultants. A lifelong enthusiast of the arts, culture and new technologies, Lionel has 22 years’ experience in strategic planning and execution of original projects in the world of digital transformation. In the past, he headed the COSSETTE / FJORD digital agency for 7 years. In 2013, as Chief Marketing Officer (CMO), Lionel developed a new global brand strategy for SSENSE that led to 100% sales growth in one year. He has also presented at several conferences and teaches at HEC Montréal in the fields of digital economy, strategy, business transformation and information systems, and at Collège Sainte-Anne in the fields of 360 creativity, communications strategy, the company of tomorrow and brand creation.

We are also honoured to count among the members of this honorary committee:

Claude Brunet, Lawyer and Deputy Secretary of Le FIFA Board of Directors
Dr. Nicolas Chevrier
, Psychologist and President, Sequoia Psychological Services and President of Le FIFA Board of Directors
Patrick J. Clune
, President of Digital Cut Post-Production and Administrator of Le FIFA Board of Directors
Stanley Février, Visual artist
Nadine Lajoie
, President and Founder Stylissime Communications
Stefanie Roy,
Architect OAQ and artist