L E   F I F A
L E   F I F A
Flowers While You're Here

World Premiere

Flowers While You’re Here

Jessamine (Yú) Fok

Canada | 2022 | 6 min
Jouer Trailer
A new breed of man has been discovered — The Herbivore Man.

Flowers While You’re Here” is a social-satire examining the Herbivore Man”, a social label originating in Japan used to describe men who embody feminine” traits. The new species is the antithesis to the classic male image of a macho man”, and the traditional ideals of a Japanese man. For some, they are seen as undesirable for Japanese society.

Characters personifying The Herbivore Man” — in the form of scantily-clad muscular men decorated in flora and fauna — are presented as animals who self-indulge, eat, graze, and frolic in tableaus akin to natural science museum exhibits. The images are set against a David Attenborough like VO narration, that recites excerpts reflecting public sentiments of the Herbivore Man, based on the published study, A Phenomenological Study of Herbivore Man” by Masahiro Morioka. The contradiction between the narration and image creates a juxtaposition, between prejudicial citations that criticize Herbivore Men, and sensuous displays of the same men who celebrate themselves and who they are.
Director Jessamine (Yù) Fok
Frame Greg Frankovich (Steadicam Operator)
Director of Photography Justin Black
Production Jessamine (Yù) Fok, Breathe Entertainment, Stephen Trivieri, Scott McCuaig, Mikayla Fasullo (Production Manager), Keisha Beattie (Production Coordinator)
Artistic Direction Brad Capstick
Make Up Artist Kathy Nguyen
Editing Oliver Whitfield-Smith
Camera Michael Hofman (1st Assistant Camera), Luis Plana (1st Assistant Camera), Kadin Kendall (2nd Assistant Camera), Shivani Chauhan (Camera Trainee)
Colorization Ana Escorse
Choreography Shawn Bracke
Artist Oleg Kasynets, Rakeem Hardy, Josh Lamb, Andrew Dragert, Josh Cezar, Sam Yang, Danny Simpson
Sound Design James Peck
Music James Peck, Nomvdsland
Costumes Ashley Galang
Decoration Riley Hunt, Sam Szigeti
Lighting Guillaume Cottin
Designer Eva Kozlova
Other Kent Parker (1st Assistant Director), Alex Nunes (Art Assistant), Ben Spier (Art Assistant), Ryan Graham (Key Grip)

In Partnership with

Concordia University /  Faculty of Fine Arts


• Centre Canadien d’Architecture
Saturday, march 19, 2022, 08:00 p.m. — 10:00 p.m.


Jessamine (Yú) Fok

Jessamine (Yú) Fok

is an independent music video director, and film/​video producer in Toronto. Her directorial work has been featured, screened, and published in various publications and venues including Paper Magazine, Clipped​.TV, Toronto Short Film Festival, Toronto Youth Shorts Festival, 300 Seconds Film Festival, and Portland Dance Film Festival, where she was a panelist alongside other international directors. Her first short film, White Flag, was awarded the GLARE committee award at Ryerson’s GLARE Festival, and was nominated for Best Music Video at the 300 Seconds Film Festival. She has worked on music videos with artists including Ren, Pierre Kwenders, TALK, and Tim Atlas. She is also the recipient of the Charlotte Day Wilson and Fantavious Fritz Work Film Grant.

Biographical notes provided by the film production team

In the same session

Centre Canadien d’Architecture

Saturday, march 19, 2022, 08:00 p.m.

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