This film will be presented during the La Nuit du court event on March 22nd, 2025 at Concordia University.
Who determines who we truly are? What happens when the images reflected back at us betray our words and our reality? How do we survive in a world where we are constantly misunderstood? If a sixty-year-old Black woman, a surgeon, states, “I am a doctor,” yet the image projected back to her is that of bearded white men, what does that reveal?
My Word is an audiovisual creation project that explores this question using artificial intelligence technology, specifically the latent diffusion model (LDM) for text-to-image generation. This project examines implicit biases in modern technologies and seeks to spark discussion on the unconscious prejudices perpetuated by a patriarchal and colonial system. It questions how visual representations shape our perception — and therefore our identity — while exposing the failures of the patriarchal and colonial structures that reinforce these stereotypes.
Who determines who we truly are? What happens when the images reflected back at us betray our words and our reality? How do we survive in a world where we are constantly misunderstood? If a sixty-year-old Black woman, a surgeon, states, “I am a doctor,” yet the image projected back to her is that of bearded white men, what does that reveal?
My Word is an audiovisual creation project that explores this question using artificial intelligence technology, specifically the latent diffusion model (LDM) for text-to-image generation. This project examines implicit biases in modern technologies and seeks to spark discussion on the unconscious prejudices perpetuated by a patriarchal and colonial system. It questions how visual representations shape our perception — and therefore our identity — while exposing the failures of the patriarchal and colonial structures that reinforce these stereotypes.
Overview of some festivals:
Festival Internacional de Curtmetratges de Vilaseca, Spain (2024)
Celaya Experimental Film Festival, Mexico (2024)
Meta Morph Award, Runner up, England (2024)
Defy Film Festival, United States (2024)
Also presented:
Contemporary Culture Center of Barcelona (CCCB), Spain (2023−2024)
CVPR AI Art Gallery, Canada (2024)
Arts Santa Mònica Cultural Center, Spain (2023)
Festival Internacional de Curtmetratges de Vilaseca, Spain (2024)
Celaya Experimental Film Festival, Mexico (2024)
Meta Morph Award, Runner up, England (2024)
Defy Film Festival, United States (2024)
Also presented:
Contemporary Culture Center of Barcelona (CCCB), Spain (2023−2024)
CVPR AI Art Gallery, Canada (2024)
Arts Santa Mònica Cultural Center, Spain (2023)
| Director of Photography | Sergio Álvarez-Napagao |
| Music director | Jordi Rabascall-Madrid |
| Editing | Carme Puche-Moré |
| Director | Carme Puche-Moré |
| Distribution | Carme Puche-Moré |
| Music | Olivier Jambois |
Session
• Université Concordia - H110, Pavillon Henry F. Hall
Saturday, march 22, 2025, 07:00 p.m. — 10:26 p.m.
Production
Carme Puche-Moré
Carme Puche-Moré is a director and screenwriter. She worked in journalism for over fifteen years before dedicating herself to filmmaking. Her career as a filmmaker began with Camille (Best New Authorship Script — Sitges Film Festival 2011) and continued with various fiction pieces such as Ferrying Fee, La benvinguda (selected at more than 20 international festivals), and Les plomes (First Prize, La mida no importa 2022). In the documentary field, she released her feature-length film The Jump! at the IN-EDIT Film Festival in 2014 and presented Minshara in 2022 at the D’A Film Festival and the Biennial of Thought (CCCB, Dones Visuals). She is currently working on her second feature documentary, Totes les mares, funded for scriptwriting by the Department of Culture, and on projects exploring artificial intelligence, such as My Word (selected for Dimarts de Vídeo Santa Mònica, official selection at +Rain Film Fest, and part of the AI exhibition at the Barbican Centre and CCCB). She is a member of Dones Visuals and a mother of two.
Biographical notes provided by the film production team and edited by Le FIFA’s team
Biographical notes provided by the film production team and edited by Le FIFA’s team
Selected films:
Cendres (2024)
Minshara (2022)
Feathers (2021)
The Welcome (2018)
Cendres (2024)
Minshara (2022)
Feathers (2021)
The Welcome (2018)
In the same session
Université Concordia - H110, Pavillon Henry F. Hall
Saturday, march 22, 2025, 07:00 p.m.
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